Laduree Flagship Store Launch

Laduree, Bab Idriss



A Marie Antoinette theme meant a venue fit for a queen—classic French furniture and decor created a throwback to the time of the renaissance.

A launch fit for a queen

When La Duree wanted to launch its first flagship store in Lebanon, Matisse Events made sure to abide by its international brand book and coordinate with La Duree’s communications manager to ensure that everything was on brand. With a small venue and 500 potential guests coming in and out, the team took a hold of the area nearby and added seating for more people.

The Marie Antoinette-inspired launch recalled classic, timeless Paris, with grass sculptures, champagne, and a special type of macaron made especially for Beirut. A garden was created inside the Centreville, complete with swings, tables, and chairs painted white for the occasion.

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