Lancel Store Opening

Lancel store


Sometimes the answer is where you least expect it—Matisse Events was able to use an adjacent hangar which was under construction to expand the space of the opening and create a window into 1930's Paris.

From Paris with love

For the opening of the Lancel Flagship store, Matisse Events was able to think beyond the obvious and create space where none had existed prior. Noticing that construction was occurring adjacent to the small store, Matisse Events was able to pause the renovations and use the space for the opening.

Matisse Events was able to win over Lancel with their unconventional and competitive pitch—rather than moving the event to a remote location, 500 guests were able to come to the actual store for its grand opening. One space became a window into 1930s Paris, complete with vintage items like antique baths from Lancel. Live models, who were like visitors from France of yesteryear, walked through the main space. Guests were indeed transported from a Lebanese present to the glorioud past through décor and stylish live models.

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