Corporate

Mercedes-AMG GT Release

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Location
Mercedes-Benz showroom, Dora
Client

T.Gargour & Fils

Date

With the help of Sky Management, the renowned Sky Bar experience helped bring the launch of the Mercedes-AMG GT to life.


A launch with attitude

For the launching of the new Mercedes-AMG GT, Matisse Events moved one of Lebanon’s central party locations, Sky Bar, to the Mercedes-Benz showroom. Working with the Sky Management team meant that the sky was the limit when it came to entertainment—the team was able to implement the marketing manager's vision of a bold and entertaining evening. Huge screens were displayed and trees filled the room, creating a larger-than-life atmosphere. Guests were able to grab drinks with Skybar’s bartenders and dance with their resident DJ’s.


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After a theatrical power cut, three salesmen drove the new models in and revved the engines, drawing an eruption of cheers from the crowd. In this way, a show-stopping moment that was absolutely unaccounted for was created with a little imagination and quick-thinking.



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