Corporate

Olay 7 Effects Product Reveal

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Client

Procter and Gamble

Date

When the evening became a rainy one, the outdoor concept was moved from one venue to another in a matter of hours, creating a chic garden dinner for 150 guests.


Seven layers of success

For the launching of Procter and Gamble’s Olay Total Effects line, Matisse Events sought to build anticipation for the product’s release. When rain threatened the evening, the team had a mere few hours to relocate and coordinate the new location with guests.




In a short 4 hours, the setup was moved from to the Robert Mouawad Private Museum to the Linda Sursock Villa, which was booked on the spot. The team adjusted the concept to create an intimate but classic gathering for 150 guests. Centerpieces created from tree branches and delicate lighting created a chic atmosphere fit for the brand itself. Keeping with the product’s purpose in fighting seven signs of aging, a seven-course meal was served. Guests, including brand ambassador Nadine Labaki, interacted throughout the night, sharing knowledge about the new product and keeping in line with their overall mission at the same time.



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