Wardeh Store Opening
In an eye-catching window display, rich fabrics were hung to replicate the image of meat hanging at the butcher.
Bringing couture to lifeFor Wardeh’s grand opening for their new store in Sassine, Matisse Events needed to come up with something eye-catching. While the space available in the store was a limiting factor, that did not get in the way of creating a big impact. Large rolls of fabric were draped from hooks in the ceiling, replicating the look of meat hanging in a butcher shop.
Dramatic lighting created a spotlight effect on the meat, causing both passerby and guest to stop and double back. In a clever nod to the décor, the food was all about the meat. Charcuterie was served exclusively, allowing guests to taste decadent meat while perusing the decadent fabrics.
In keeping with the concept, charcuterie was served to guests as they gazed at fabric lit by dramatic lighting.